Marketing

H20 Industries is in its first year of operation. It purchased the assets of an existing company and this has also provided a customer base.
H20 Industries' products and services have been well received and marketing will be critical to reach the desired levels of market penetration.
The basic market need is for portable deionization units (DI) that can be leased or purchased.  The market need for leases includes exemplary service levels as the cost of down time for a business is far greater than the actual cost of the product.  This means that when a customer undertakes a lease they are effectively leasing H20 Industries as a service provider.

Market Summary

H20 Industries possess good information about the market and knows a great deal of information about the wide range of potential customers.  This information will be used to generate strategies that will allow it to better understand its customers, their specific needs, and the most effective ways to communicate with them.

Market Needs

H20 Industries is providing the market with a wide range of water purification system options from purchasing to production volume to purity.  H20 Industries seeks to fulfill the following benefits that are important to its customers. 
  • Selection: This industry has a wide variety of potential uses and H20 Industries will be able to offer solutions to everyone.
  • Flexibility: H20 Industries must be able to work with each customer's individual needs.
  • Customer Service: Exemplary customer support is required since purified water is such an important variable for the customer's business.
One notable trend in industries is to outsource. Chief financial officers analyze the costs of producing something in-house versus the costs of farming it out. Water purification is no exception. Although many large users of H20 Industries will want to set up their own in-house capacity, the capital costs, maintenance costs, and the costs of dealing with regenerated waste often make DI portable exchange a more economical solution. Downsizing within a company with its own pure water manufacturing capability often will lead to a management decision to shut down their in-house plant and switch over to portable service.
Another trend is for more and more industries to need higher degrees of purity in their manufacturing process, which results in an ever-growing market for H20 Industries.

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